Sunday, 27 July 2014

KCQs about Cochlear

KCQs

Cochlear are leaders in hearing technology, this is through their extensive research into the different ways of solving the hearing loss problems. They rely heavily on government funding to keep moving forward in their research and development. But what would happen if the government took back it’s funding? Could the company somehow still support its research and production of hearing technology?

This company has got a new device that is called the ‘Nucleus 6’, it is the most advanced model to date. What happens to the company if, in hypothetical terms, this product was found to have faults after they have released it. Could the company survive and move forward after the recall of all the products and reimbursements?

As stated earlier, Cochlear relies heavily on government funding. So what would happen if the products where faulty or the research into new technology was a stand still, would the government still give this company the grant money? 


With this company having a huge share base, how much would the shares be worth to the shareholders if this company had a problem in their business (recall of products, Law suits, ect)?

Net debt is up (they have more debt this year compared to assets) - they say this is due to the purchase of another company, was this a good purchase? What does this company do?

Trade receivables were up (more customers owe them more money) - what kind of risk does this present? Can they still pay their day-to-day running costs?

They also say that their  sales were not as high as expect as some customers hold of updates until newer software is available. Are these updates bringing real benefits or just marginal improvements?

Nucleus 6 approved in Europe, but only limited is USA – when is full approval expected in USA and other markets?

Have Cochlear got any emerging competition that may take over or have a big impact on the future of Cochlear? If they do what stage are they at? Have they got any working prototypes, are they ready to release a new range of hearing devices?



Chapter 1 and Chapter 3

Chapter 1
Key Concepts

·      Double-entry-accounting is used throughout the accounting world and had been around since 1494.

·      Thought that this chapter was good and easy to relate to as I have lived close to Yeppoon and have some knowledge of all the businesses that have been discussed in this txt. Being able to relate to the txt was good as it gave me a visual image, which really drew me into reading more.

·      Throughout my working career I have worked in many different place, some of them large and some small. What I have taken on bored from my experiences is that all companies are relatively the same. They all strive for the same goal of having great service and quality goods, if all the company’s can achieve these goals it results in repeat business from customers.

·      The five elements of accounting:
Assets – Include any equipment that is used by this company.
Liabilities – Includes any start up cost (borrowing money).
Equity – This is Assets- Liabilities= Equity.
Revenue – This is the money made by the business after selling products.
Expenses – Means actually buying products that you will be selling.


Key Questions:

·      Why do we have ‘double entry accounting’? Why do we put everything in twice? Why not just once?

Double-entry-accounting is used throughout the accounting world and had been around since 1494. It is used because every entry into an account then in turn requires a corresponding and opposite entry into a different account.

·      For your firm, identify three Assets, three Liabilities and three items of Equity. Describe what each item means!

Assets-
1.     The actually hearing devices that are sold to people, for example the Nucleus 6.
2.     The research equipment used to discover all this new technology.

Liabilities-
1.     Borrowing money to fund all this research and to build a new head quarters.
2.     Having to pay the staff their wages, including overtime and bonuses.

Equity-
1.     The money made from each hearing device sold.

Chapter 3
Key Concepts

·      When a business is setting up there financial statement there are no set rules that have to be followed. This essentially means that every business could have a different layout and format for the same document. So if you where to compare two different companies they may have the same information but it is just listed under something different.

·      The firms annual report can be used in several different ways, these ways range from lifting the spirits of the employees and make them think they are doing a good job. Also to highlight to the investors that everything in the company is going well and they should invest with them.

·      The financial statement is usually comprised of the balance sheet, income statement, statement of change in equity and cash flow statement. These documents are the real numbers that should be taken into consideration when looking to invest in a company.

·      Footnotes have been associated with balance sheets to keep the layout of the document clean and easy to read. These footnotes will elaborate on the information in the balance sheet, this will give further insight into the information. I like the use of footnotes as it makes the balance sheet much easier to read and understand. If there were too much information in one document, it would be hard to get information out.

·      We touched on this a bit in a lecture as well, but the parent company is head company. This parent company is the ones that investors will buy shares in, rather than buying shares in the group company. The parent company is the majority owner of shares and usually owns somewhere between 51 to 100% of the shares.

·      I think that the balance sheet is pretty easy to get a handle on as it is just made up of raw data that has been collected every day.

·      The income statement seems pretty straightforward to me, as it is just comprised of the revenue and expenses of the firm. So to me, the income statement is pretty easy as it is just revenue – expenses = the firms income for a certain period of time.

Key Questions:

·      What is wrong with just doing what ‘works’ in relation to analysing financial statements? There are plenty of experienced practitioners in our capital markets. Why do we not simply find out what most are doing and just do this ourselves? What do you think and why?

I think the answer to this question is that we have to keep thinking outside the box rather than staying between the lines and doing the bare minimum. For instance there would still only be a finite number of ratios in the world today if it wasn’t for Alexandra Wall, who produced seven more ratios for 981 firms. This makes me believe that we have to keep expanding on thing instead of being happy with the way it is now. If we took on board the philosophy of just using what we have then the human race would be at a stand still, with no more advancements in any field. I believe this is why we must keep thinking a bit different and create new stuff rather than just doing what works.

·      What is the benefit of having a structure, such as the du Pont company’s framework, to help use ratios to analyse a firm’s financial statements? Is it any better (or worse) than simply doing what experienced practitioners do? Why or why not?

The use of the Du Pont Company’s framework will assist people when they are doing ratios. The purpose of this structure is to, through the use of ratios, understand how a business is performing. Experience practitioners are still using just standard ratios to calculate the business effectiveness. This really just means that the theory of a structure still has not take effect in every aspect of accounting. So to answer the question, I believe that the framework Du Pont set out is effective but it still isn’t really needed. So I think it is good and bad having the Du Pont framework.

Cochlear

Cochlear is an Australian biotechnology company listed on the ASX. The company started in 1982 when Graham Carrick received the first cochlear implant. When the implant was turned on he could hear for the first time in 17 years. This was a major break through which has lead to over 250,000 people successfully being able to hear again after the surgery. The man who invented the cochlear implant was Professor Graeme Clark. At the time he was widely criticized because the idea seemed outrageous. Professor Clark stated in an article that he almost didn't go ahead with the cochlear implant as a result of all the criticism, but he is glad he did. He was the Lead surgeon in the first ever cochlear implant and was assisted during the operation by three other professors.

Today, Cochlear have a presence in over 100 countries around the world. Although they only have direct presence in just over 20 countries, they are still seen as the leaders of the implantable hearing solutions. Their mission remains to help people live a full life by providing them with a range of hearing devices that will inevitably make their lives better. 

Cochlear’s flagship product is the Nucleus 6, which has recently been upgraded to be easier and better for everyday use. The Nucleus 6 has been made and programmed with new levels of hearing capabilities. This new technology is called 'SmartSound IQ'. SmartSound IQ has been designed to give the person a superior hearing experience with the use of advanced sound processing technologies. It has also been designed to be the smallest hearing device cochlear has made, this is all made possible by the advancements in technology. There is also the added convenience of a fully wireless and waterproof design.

The device is surgically implanted under the skin behind the ear. It is then connected to a sound processor, which sits behind the ear. As this part of the device is on the outside of the body it makes it easy to perform updates and reprogramming when there is newer technology becomes available. 

Cochlear to this day are still heavily invested in research and development to improve on the Nucleus 6. In October 2010, Cochlear built a new research facility to help them achieve this goal. This new building is located at the Macquarie University in Sydney. With the relocation of this business, it has made Cochlear the only integrated research-manufacture-distribution facility in Australia. Cochlear's research is mainly funded by government grants and without this funding the advancement of hearing technology would not be able to go ahead. 
  

Here is a picture and some websites that where used during this overview:-

http://kidshealth.org/parent/general/eyes/images_94067/P_cochlear-noConsole.jpg

http://www.hearing.com.au/cochlear-implants/ 

http://www.cochlear.com/wps/wcm/connect/au/about/cochlear-30-anniversary/cochlear-30-anniversary

Tuesday, 22 July 2014

Welcome!

Hey how are you? Thanks for checking out my blog! Hope you enjoy my page and have a bit of a laugh! Have a good day!

Travel!

Cant wait to get out of Australia and travel the world. First place i want to visit is Greece, the water and beaches there look so good! Nothing beats relaxing on a beach with the sun beating down on you!